AI Insights · Timothy · July 2022
Top 5 Beauty Retail Apps in Romania Q2 2022
In Q2 2022, the top 5 beauty retail apps in Romania showed diverse trends in downloads and active users, with some apps experiencing significant fluctuations.
In the second quarter of 2022, the top 5 beauty retail apps on a unified platform in Romania exhibited varied performance trends. This analysis, based on data from Sensor Tower, highlights the weekly downloads and active users for each app.
Sephora – Beauty,Makeup,Parfum saw a fluctuating trend in weekly downloads, starting at around 4.7K in late March and peaking at 5.7K in early April. The lowest point was in late May with 1.6K downloads, but it recovered to 4K by the end of June.
Notino: profumi e cosmetici maintained a relatively stable download rate throughout the quarter, averaging around 2K weekly downloads. Active users started at approximately 10.6K in March, with minor fluctuations, ending at around 10.1K by late June.
Douglas Parfumerie & Cosmetice had a more sporadic download pattern. Downloads ranged from a low of 420 in early April to a high of 1.1K in late April.
BEAUTY BAY experienced a declining trend in both downloads and active users. Downloads dropped from 130 in early April to just 17 by the end of June. Active users also decreased from 479 in early April to 357 by late June.
Perfumerías DRUNI had the lowest download numbers among the top 5, with weekly downloads peaking at 47 in mid-April and dropping to 10 by the end of June. Active users showed a slight increase from 46 in late March to 73 by the end of June.
For more detailed insights and data, visit Sensor Tower.
